Enterprises around the world will remember 2020 as a year that forever changed consumer and business behavior. With companies renewing their focus on customer experience (CX), IDC has issued a new assessment of CX improvement services vendors. Wipro, positioned as a Leader, has the expertise to help enterprises rethink CX for their current customers while ensuring a memorable CX for future products and services.


IDC Research Director Douglas Hayward, the report’s lead author, said “Customer experience is set to be a top strategic business objective for organizations worldwide in 2021, as enterprises and public bodies race to rebuild both economy and society in the era of the post-pandemic ‘new normal’. To succeed in this new world, organizations need far greater empathy and understanding of consumers and citizens than they typically have today, they need better designed products and offerings, and they need better engagement channels. To achieve, these goals, they will increasingly turn to customer experience (CX) partners who deploy a mixture of creativity, innovation and heads-down technology capabilities. Wipro has become one of the leading players in the  CX improvement space through its design-led focus on both client empathy and understanding, and on technology-enabled organizational transformation.”

Download the report


Rajan Kohli, President of Wipro Digital, said “We are honored that the IDC MarketScape recognizes us as a leader in CX improvement services. We employ more than 25,000 professionals whose focus is helping clients deliver CX improvements from acquisition to customer service. It’s energizing to see clients leverage the transformation of their CX, processes, and workplace to ultimately improve their business agility and resilience.”


To download an excerpt of the IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment, please complete the form on this page.