Marketing and customer insights from the year that changed everything 


The past 18 months forced marketers to react to unforeseen global changes and rapid shifts in how business gets done. Amid the upheaval, some brands came out relatively unscathed, while some were even better positioned than before and flourished. What enabled them to not just survive, but thrive? 


Designit, a Wipro company, surveyed more than 1,000 executives across seven industries in North America, Europe and Asia Pacific to begin answering this question. 


While the pandemic pushed many CMOs toward unconventional thinking, will they be able to maintain this approach moving forward? And what can others learn from their experience?

Download the report



This white paper explores how three different personas – Disrupters, Progressives, and Traditionalists – navigated the past 18 months. 


Key Findings 

Opportunity amid crisis: 69% of CMOs were able to take risks that would have been vetoed before the pandemic 
Stabilizing the business is key: 82% will continue aligning their brand to changing customer expectations, 82% will focus on increasing ROI, and 81% will focus on business agility 
Customer experience is a top priority: 70% of CMOs plan to spend the next 12 months determining new types of customer interactions and experiences 
Data remains a challenge: 70% of CMOs cite an ongoing gap between their martech and data reality and their vision for what’s needed to elevate their business 


The organic problems of the past cannot dictate the future. New ways of thinking and operating are now required to evolve brands into differentiated leaders. Marketers must employ bold thinking, beyond one moment of crisis, to establish a clearly defined purpose that inspires and unites their constituents while enabling adaptation in an endlessly fluctuating world. 


Download Designit’s white paper now to learn how the experiences of global CMOs can apply to your own efforts to stabilize the business and reimagine the customer experience.